New Solution Leverages Dozens of Data Points to Create Player Risk Score
DENVER – (August 17, 2023) – iProtekt, a provider of data-focused responsible and problem gambling
solutions, today announced the launch of its first product, iPulse. iPulse is designed to provide mobile
sports betting and online casino operators ways to identify problematic gambling behavior. Leveraging
data from a variety of inputs, including deposits, withdrawals, bet size, total number of bets and other
variables, iPulse provides a weighted risk score which can identify when a player’s behavior suggests
they might have a problem with their gambling.
As the U.S. online gambling market has matured, regulators have been searching for more ways to
leverage data to identify potential problem gamblers as the growth of the marketplace has led to
concerns regarding an increase in problem gambling nationwide. In New Jersey and Colorado, regulators
have adopted mandates that require the use of player data and technology to provide automated
triggers on potential problem gamblers. The iPulse solution was born out of these new regulatory
mandates, providing operators with a credible third-party solution to identify which behaviors might
suggest a player is struggling with wagering responsibly.
The iPulse solution leverages a proprietary algorithm to create a risk score which provides a real-time
picture of a customer’s behavior. The score runs on a sliding scale, showing operators when a player has
low risk of problem gambling to “full tilt” risk, which indicates their behavior highlights a potential
problem. Operators can then leverage that data using their risk solutions to identify the appropriate
interventions into player behavior.
“As the U.S. online gambling market matures, the data exists to truly help identify where players are
exhibiting challenges with their gambling behavior,” said iProtekt Co-Founder and Co-CEO Michael
Borukhov. “The impetus behind iProtekt and iPulse was to build a best-in-class product to address the
opportunity to help people. As a gambler, I built iPulse to understand when my gambling was
responsible and when it teetered on the edge – which is exactly what our proprietary algorithm
provides.”
“iPulse is designed first and foremost to be an operator-focused solution,” said iProtekt Co-Founder and
Co-CEO Bryan Price. “To help shape iPulse, we had conversations with many U.S. online gaming
companies to understand their needs and desires around providing solutions to help understand
problematic play.”
iProtekt was founded by entrepreneurs Bryan Price and Michael Borukov, who previously founded daily
fantasy sports operator Pick Perfect. The company is based in Denver, CO.
About iProtekt
iProtekt builds responsible gaming technology solutions for the U.S. online gambling market. Its flagship
iPulse product provides data driven insights to identify problematic gambling behaviors by analyzing
dozens of data points via its proprietary algorithm. More than 50% of Americans now live in states that
have legalized sports betting and gambling regulators nationwide are searching for ways to aid in
consumer protection and prevent against the associated harms. iProtekt was founded to help address
those opportunities and to use technology to help people who struggle with gambling responsibly. More
information can be found on the iProtekt Website.
Press Contact
Jonathan Michaels
jmichaels@michaelsstrategies.com